Fair Milk FAQ’s
Q: What do we mean by fair milk?
A: Dairy producers have been under pressure recently, fair milk means paying the highest farmgate price for every litre of milk they provide for Booths. This is judged using data provided by independent price comparison consultancy milkprices.com. We pledge that whenever you buy a pint of Booths own-label milk, the farmer will receive a fair price for it.
Q: Who will benefit?
A: One family farm in each of Booths counties will benefit; these are Richard and Claire Barber from Manor House Farm in Garstang, Lancashire, Eric and Edward Booth from Wigglesworth Hall Farm in Wigglesworth, North Yorkshire, Roger and Gary Mason from Heaves Farm in Kendal, Cumbria and Briand and Chris Dodd from Lower Lightwood Green Farm, Nr Crewe, Cheshire.
Q: How is the milk is processed?
A: The milk in our cartons is purchased from Muller Wiseman who collects, pasteurises and bottles the milk from their site in Trafford. Our nominated farmers for Booths Fair Milk supply to this site. The milk is consolidated into bulk tanks at Muller Wisemans with other farmers’ milk, this is then bottled into our Booths Fair Milk containers.
Q: Why is the milk from the Fair Milk farms not separated?
A: If we were to segregate the milk, this would result in increased production costs, thus eliminating the ability to pay a fair price to farmers without increasing retail prices for the customer. Distribution from just this specific group of farmers would not only be cost prohibitive but not environmentally sound. The fluctuations in demand and supply throughout the seasons are complex and this system enables Booths to guarantee that farmers can receive the highest price and maintain availability.
The fair milk scheme is about ensuring that the nominated farmers get a fair price for the milk Booths sell in their area. For every litre sold in a Booths store, the farmer receives the higher price.
Q: What is the farmgate price?
A: The current Booths farmgate price is 30.5 p per litre – this full amount goes to the farmer for every litre of milk they send to Müller Wiseman. Our prices are published on milkprices.com.
Q: Why are we doing it?
A: Giving a fair deal to farmers and producers is core to our buying ethos. After long negotiations with our milk processor, Müller Wiseman we’re delighted to guarantee the highest farmgate price for the volume of milk that we buy. The deal allows us to form relationships with local producers, directly benefiting farmers in our region. We’re proud to tell our customers, that when they buy a pint of Booths milk, they’re giving the farmer a truly fair price for it. We believe this is responsible retailing and what is to be expected of us as a business.
Q: Does this mean that the price of milk is going up at Booths?
A: No, we are absorbing the entire cost of the increased farmgate price.
Q: Which independent consultancy is used to monitor the market price?
A: The market price is monitored for us by independent analysts milkprices.com. They monitor the farmgate price of all major supermarkets and processors.
Q: Which supermarkets do we promise to beat?
A: Milkprices.com monitors the farmgate price of JS, Tesco, M&S, Waitrose Morrisons Dairy Crest Standard, Co-op and ASDA Arla AMCO. There prices are monitored on a monthly basis by milkprices.com
Q: What is our farmgate price based upon?
A: Booths fair milk farmers’ milk price is based upon published prices for a standard litre conventional fresh milk on milkprices.com comprising of 4% butterfat, 3.3% protein for a 1 million litre producer with hygiene in top bands of 30 bactoscan and 200 somatic cell count.
Q : What is bactoscan?
A: Bactoscan is an indication of the bacterial levels in milk and a count of below 30 is considered to be of the highest hygienic levels.
Q: What is somatic cell count (SCC)?
A: SCC’s are a measure of a cow’s health and well-being a count of below 200 is considered to be at an optimum level.
Q : Having taken the decision to move the price of milk , how long will it take for the farmer to benefit?
A : We give our farms 30 days’ notice for any movement in farm gate price. This is in line with the Voluntary Code of Practice which was introduced in the dairy industry over the past two years
Q: How often do you check your farmgate prices?
A: We check our farmgate price on the first day of the calendar month.
Q: What if a competitor increases their farmgate price?
A: We will increase our farmgate price within 30 days to ensure we are always paying the highest in the market.