We’re proud to support Herdwick farmers by being the only major retailer to stock Herdwick meat. We aim to improve the viability and profitability of upland farming, guaranteeing a fair price for local farmers.
Herdwick sheep are reared on the Cumbrian hills at heights upwards of 3,000 feet (about 1,000 metres) and graze on wild grass and forage. This diet gives the lamb a distinctive gamey flavour. The lamb season usually runs from mid-January until mid-June, with mutton available to order at Christmas.
Farmer Ian Knight sources Herdwick from several local farms and supplies it to Booths for a guaranteed fair price:
One of the worst things about farming is the uncertainty of the value of lamb. Working with Booths guarantees secure demand and a fair price for our Herdwick lamb. This enables farmers to plan ahead and invest in a sustainable future for their businesses.
Booths meat buyer David Simons explains:
Herdwick is certainly one of Booths hero products and there is growing demand for this meat, with its distinctive gamey flavour of the fells.