Roger & Gary Mason, Heaves Farm, Kendal, Cumbria
Roger Mason doesn’t do the shopping himself, but his award winning farm in Cumbria is pretty much surrounded by Booths stores. “Kendal, Milnthorpe, Kirkby Lonsdale – we’re smack bang in the middle of them!” he says.
Heaves Farm, where the family milk around 150 Holstein Friesian cattle gloriously situated in the old county of Westmorland. “It’s all rolling hillsides,” says Roger. “We look down over to the Kent estuary and to the viaduct at Arnside. It’s a good place for milk production because of its rainfall – we might be too wet and wild to grow crops, but it’s ideal for growing grass.”
Roger is the fourth generation to farm in this part of Cumbria, though agriculture goes much further back in the family – and it’s going forward, too. “My second Son, Gary, works on the farm and it’s good for him to know we’re working with Booths,” he says. “We’re here to make a living and in the last year or two that’s been very difficult but Fair Milk gives us a chance to move forward and invest in the future. I trust Booths as people to work with.”