Toiletries Range Review
Our buyers Rachael and Rebecca have rejuvenated our range of toiletries and personal care, introducing over 250 new products to the range. They’ve focused on getting the core range just right with brands you know and love, as well as introducing more natural and local products with better environmental credentials.
With the market moving towards a more natural and sustainable focus, the time was right for Booths to review what we offer our customers. We’ve taken the approach of ‘Better for you and better for the environment,’ when selecting the range.Rebecca, Buyer
Lots of our new brands have brilliant eco credentials, with more and more manufacturers working hard to reduce the amount of single use plastic being used, and to produce recyclable packaging. Many of these new brands are UK made and formulated with naturally derived ingredients that are both kinder to our skin and the environment.Rachael, Buyer
Read on to discover highlights from the range.
Amie Naturally Kind™ Skincare
Amie naturally kind, vegan and cruelty-free skincare is especially formulated to provide natural and effective solutions for young skin. The brand began with a mother’s quest to find skincare solutions for her daughter, whose sensitive skin was facing the problematic changes that puberty was starting to bring. She needed skincare solutions that were gentle enough to use every day, but would successfully deal with the problems faced by young skin, from blemishes and excess oil to dullness and dryness.
Amie is suitable for daily use on all skin types including sensitive, and is dermatologist approved.
Now in store:
Amie Clear and Calm Detoxifying Mask, 100ml
Amie Clear and Calm Exfoliating Face Wash, 150ml
Amie Clear and Calm Face Wipes, 25 Pack
Amie Clear and Calm Mattifying Moisturiser, 100ml
Amie Glow and Bright Face Mist, 100ml
Amie Glow and Bright Illuminating Face Wash, 150ml
Amie Glow and Bright Illuminating Moisturiser, 100ml
Amie Soft and Smooth Cleansing Balm, 150ml
Amie Soft and Smooth Exfoliating Polish, 100ml
Amie Soft and Smooth Nourishing Moisturiser, 100ml
&SISTERS Period Care
&SISTERS is a vegan-friendly, sustainable, beautifully designed menstrual healthcare brand on a mission to reimagine the future of period care for all. They currently offer the largest plastic-free period care range in the UK, with an extensive selection of 100% organic cotton products.
&SISTERS was founded by a mother and daughter duo Lucy and Claire Lettice after they discovered that conventional period products were made from up to 95% plastic and were one of the biggest contributors towards single-use plastic waste globally. They decided to do something about it and went on to launch the largest plastic-free period care range in the UK. Dedicated to using the most eco-friendly ingredients and processes, &SISTERS is committed to reducing the environmental impact of period products with zero compromise on quality.
Lucy and Claire’s approach to period care was that if periods are natural, products should be too. And so they created a range of natural and sustainable period products that are 100% hypoallergenic and pH neutral, better for our bodies and our planet.
The eye-catching, eco-friendly products are designed to turn your purchase of period products into something to be proud of. Regularly featured in Vogue as one of the ‘Best eco-friendly Sanitary Brands To Try Right Now,’ and voted the Winner of 2021’s Best Eco-Tampons by Good HouseKeeping magazine, &SISTERS is trusted by thousands of women worldwide including over 30 Top British Olympic Sportswomen.
&SISTERS philosophy as a business is to always put people and planet over profit. As a member of the 1% For The Planet global collective, they have pledged to donate a percentage of their profits to environmental and social justice causes that will help our planet and future generations of sisters to thrive.
We’re proud to offer Booths’ customers a sustainable, vegan period care range. It’s time to take women’s health seriously and offer those experiencing periods safer, more sustainable options that they can personalise to their flow and lifestyle choices — after all, periods are personal! We’re thrilled to be offering Booths’ customers the choice they deserve.Lucy, Co-founder of &SISTERS
Now available in Booths stores:
Eco-Applicator Tampons – for all flows
&SISTERS eco-applicator tampons are made from super soft, organic cotton that’s better for your body whilst being better for the planet too. 100% plastic-free, the eco-applicator is made from biodegradable cardboard and each tampon is individually wrapped up in recycled paper. They recommend twisting the applicator before use to unlock the safety cap.
Heavy Flow, 14 Pack
Medium Flow, 16 Pack
Mixed Flow, 16 Pack
Naked Tampons – for all flows
&SISTERS naked (non-applicator) tampons are made from super soft, organic cotton, so they’re kind to your vagina while being kind to the environment too. Made from 100% organic cotton fibres and thread, each applicator-free tampon is individually wrapped up in recycled paper, biodegradable and compostable.
Heavy Flow, 14 Pack
Medium Flow, 16 Pack
Mixed Flow, 18 Pack
Organic cottons pads with wings – for all shapes and sizes
&SISTERS organic cotton pads with wings are made from beautifully soft, organic cotton, so they’re kind to your skin and sensitive area, while being kind to the environment too. Each pad has a waterproof plant-based back sheet and is individually bio-wrapped up in cornstarch so it’s 100% biodegradable and compostable too.
Heavy Flow, 12 Pack
Medium Flow, 12 Pack
Organic cotton liners
&SISTERS organic cotton liners are made from beautifully soft, organic cotton, so they’re kind to your skin and sensitive area, while being kind to the environment too. Each liner has a waterproof plant-based back sheet and each liner is individually bio-wrapped up in cornstarch, so it’s 100% biodegradable and compostable too.
Very Light, 24 Pack
Faith In Nature Shampoo and Conditioner
A much-loved Northern based vegan-friendly and cruelty-free brand already stocked at Booths, we’re adding to the selection available in store!
Faith In Nature founder Rivka grew up in NYC, not best known for its wide, open, green spaces. But from an early age she had a fascination with nature, growing avocado seeds from her local grocery store. Rivka moved over to the UK in 1974 and founded Faith In Nature, producing a range of vegan-friendly and cruelty-free soaps, shampoos and conditioners made with the best quality naturally derived ingredients and 100% natural fragrance.
Faith In Nature products are housed in sustainable packaging, which is fully recycled and recyclable. All of their formulations are biodegradable, plus the bar packaging is biodegradable too.
Rivka’s passion for harnessing the power of nature without harming it in the process is the foundation of the brand. Faith In Nature believe that everyone should have access to nature, which is why they’re passionate about keeping prices affordable and using only the best quality natural ingredients. Because only when we’re all connected to nature will we all commit to protecting it.
Nature is the boss ‚ Rivka might have started the company, but nature’s always been in charge. She put her Faith In Nature so that you can put your faith in the products she created.
Faith In Nature are committed to several planet-friendly initiatives, including:
The Wildlife Trust Partnership
10% of profit proceeds from each hair Coconut & Shea Hair Mask 300ml sold is donated to The Wildlife Trusts (registered charity no. 207238).
In Kind Direct Partnership
Faith In Nature work in partnership with In Kind Direct to distribute donations of their products to thousands of charities, community groups, foodbanks and schools.
Forest Green Rovers Sponsorship
Proud sponsors of Forest Green Rovers FC, the world’s first vegan football club. Sustainability is central to everything Forest Green Rovers does, and their values are very much in line with Faith In Nature.
Faith In Nature is very much aligned with Booths as a retailer, with their commitment to responsible business practices and constantly striving to be a more sustainable and environmentally friendly retailer. We provide a sustainable solution for consumers’ personal care needs, and believe our target consumer is very similar to that of the retailer, helping to raise awareness of our brand and fantastic products.
New to our shelves in store:
Faith In Nature Wild Rose Body Wash, 400ml
Faith In Nature Coconut & Shea Hair Mask, 300ml
Faith In Nature Coconut Shampoo Bar, 85g
Faith In Nature Coconut Conditioner Bar, 85g
Faith In Nature Wild Rose Shampoo, 400ml
Faith In Nature Wild Rose Conditioner, 400ml
Byre Body Washes
Byre Body Washes are a collection of luxurious body washes which contain 96% naturally derived ingredients, including left over dairy by-products.
Inspired by dairy farming and the benefits that dairy sourced natural ingredients have on the skin, the range includes sweet whey powder sourced from British cows, a highly efficacious and nutritious ingredient.
Enriched with aloe vera, sustainable poppy seed oil, vitamins and natural extracts, the rich creamy formulations cleanse the skin leaving it feeling beautifully soft and silky smooth. Every sale ensures a donation to the Royal Agricultural Benevolent Society (RABI), supporting British farmers in distress.
Now in store:
Byre Full Cream Body Wash, 250ml
Byre Skimmed Body Wash, 250ml
Byre Semi Skimmed Body Wash, 250ml
Eco By Naty Period and Incontinence Care
You know and trust them for their nappies and now we are welcoming Naty’s range of eco period and incontinence products to our shelves!
In 1994 Naty had the idea to make nappies with plant-based and compostable materials and have naturally branched into period and incontinence care products too. Made with independently certified compostable raw materials, with no perfumes or dyes, Eco By Naty products are free from oil plastic and GMO ingredients too. Their mission is to use renewable and compostable materials that are good for the environment and the health of our bodies with no hazardous chemicals.
Now available in store:
Naty Sanitary Pads Night, 10 Pack
Naty Sanitary Pads Normal, 14 Pack
Naty Tampons Super Non Applicator, 18 Pack
Naty Tampons Super Plus Non Applicator, 18 Pack
Naty Tampons Regular Non Applicator, 18 Pack
Naty Liners Normal, 32 Pack
Naty Liners Large, 28 Pack
Naty Incontinence Pads Regular, 12 Pack
Naty Incontinence Pads Extra, 10 Pack
Naty Incontinence Pads Mini Plus, 16 Pack
Neal’s Yard Bath and Skincare
Founded in Covent Garden, London in 1981 by natural health advocate Romy Fraser, Neal’s Yard Remedies has been working with nature to make award-winning ethical health and beauty collections for nearly 40 years. They harness the power of the finest natural and organic, ethically sourced herbs, botanicals and essential oils, free from unnecessary chemicals.
A proud British business, they now handcraft their beautiful products at their eco-factory in Dorset, England.
They make their products in small batches to ensure they are as fresh and effective as possible. The production team fills, labels and packages their products before checking every bottle, jar and tube by hand to ensure quality and consistency. With energy efficient air management, rainwater, and greywater recycling in their bathrooms, air-source heat pump systems and solar panels, their award-winning building design ensures their carbon footprint is kept to a minimum.
Their eco headquarters are set in acres of organic gardens, fields and meadows. It’s here where Head Gardener Fraser and his team grow the organic calendula, St. John’s wort, verbena and lemon balm used in many of their favourite products.
Certified by the Soil Association since 1991, Neal’s Yard were the first health and beauty brand to receive 100/100 for ethics by the Ethical Company Organisation and have retained this score ever since. They’re the world’s first CarbonNeutral® high street retailer, and are committed to switching to using entirely recyclable, compostable or reusable packaging by 2025.
In store now:
Neal’s Yard Aromatic Foaming Bath, 200ml
Neal’s Yard Aromatic Shower Gel, 200ml
Neal’s Yard Bee Lovely Hand Cream, 50ml
Neal’s Yard Bee Lovely Hand Wash, 295ml
Neal’s Yard Defend & Protect Hand Cream, 50ml
Neal’s Yard Defend & Protect Hand Wash, 185ml
Neal’s Yard Geranium & Orange Hand Cream, 50ml
Neal’s Yard Geranium & Orange Hand Wash, 200ml
Neal’s Yard Geranium & Orange Shower Gel, 200ml
Neal’s Yard Hand Defence Spray, 40ml
Neal’s Yard Organic Eye Make Up Remove, 100ml
Neal’s Yard Rehydrating Rose Toner, 200ml
Neal’s Yard Rose Facial Wash, 100ml
Neal’s Yard Rose & Mallow Moisturiser, 50g
Neal’s Yard Seaweed & Arnica Foaming Bath, 200ml
Wild is the UK’s leading natural and refillable deodorant. Childhood best friends, Freddy and Charlie launched Wild in 2020 to redefine personal care for the better, and to address the fact that less than 50% of products used in the bathroom are recycled compared to 90% in the kitchen.
After testing over 30 versions of natural deodorants, the friends landed on their current formulation, which is certified vegan, cruelty-free and free of aluminium, parabens and sulfates. In an industry first, they developed colourful reusable anodised aluminium and recycled plastic cases with built-in functions. This means that the case can be kept for life while the deodorant inserts are refillable. Wild’s deodorant refills are the world’s first zero-plastic deodorant refill — made from plants, packaged in plants and can be composted down to feed new plants!
Wild’s mission is to shake up the throwaway culture of everyday bathroom products and inspire people to switch to natural and sustainable products for their everyday bathroom routines. Actively making a positive difference to the environment and society has also been a core part of the journey and for every deodorant sold online, donations have been made to partners including Breast Cancer UK, the Born Free Foundation and the climate charity ‘On a Mission’.
You’ll find a selection of some of their best scents and cases in store:
Wild Aqua Case & Fresh Cotton & Sea Salt Deodorant Refill Starter Pack:
This pack includes 1x aqua reusable aluminium case and 1x fresh cotton & sea salt scented natural deodorant refill. Inspired by freshly washed linen drying in a cool seaside breeze.
Wild Purple Case & Coconut Dreams Deodorant Refill Starter Pack:
This pack includes 1x purple reusable aluminium case and 1x coconut dreams scented natural deodorant refill. This sweet scent will have you dreaming of trips to the tropics, thanks to its blend of cocoa butter, coconut oil and shea butter.
Wild Fresh Cotton & Sea Salt Deodorant Refill, 43g:
This pack includes 1x fresh cotton & sea salt scented natural deodorant refill. Inspired by freshly washed linen drying in a cool seaside breeze.
Wild Coconut Dreams Deodorant Refill, 43g:
This pack includes 1x coconut dreams scented natural deodorant refill. This sweet scent will have you dreaming of trips to the tropics, thanks to its blend of cocoa butter, coconut oil and shea butter.
Noughty Hair and Skincare
Noughty make 97% natural hair and skincare products, all of which are vegan and cruelty-free. Noughty was founded in 2016 by Beauty Industry Experts Rachel and Lorna, who have been friends for over twenty years. They have both worked for some of the most-loved natural brands in the world and armed with this passion and knowledge, they were inspired to create an accessible naturals brand centred around high performance. And so, Noughty was born.
Noughty always sources responsibly with ethical farming, sustainable packaging choices and, where necessary, using synthetic ingredients to preserve natural resources. They are a British born naturals brand on a mission: to exceed the performance of premium conventional hair and body care with natural alternatives that won’t cost the earth — literally.
They are a British born naturals brand on a mission: to exceed the performance of premium conventional hair and body care with natural alternatives that won’t cost the earth — literally.
In store now:
Noughty The Booster Body Wash, 250ml
Noughty The Booster Moisturiser, 250ml
Noughty The Soother Body Polish
Noughty The Soother Gel Moisturiser, 250ml
Noughty The Hero Body Scrub, 250ml
Noughty The Hero Body Yogurt, 200ml
Noughty Care Taker Shampoo, 250ml
Noughty Care Taker Scalp Tonic, 75ml
Noughty Detox Dynamo Shampoo, 250ml
Noughty Purple Reign Shampoo, 250ml
Noughty Purple Reign Conditioner, 250ml
Noughty To The Rescue Thirst Aid, 200ml
Noughty To the Rescue Shampoo, 250ml
Noughty To The Rescue Conditioner, 250ml
Noughty To The Rescue Mask, 300ml
Noughty Wave Hello Shampoo, 250ml
Noughty Wave Hello Conditioner, 250ml
Noughty Wave Hello Curl Primer, 200ml
Noughty Wave Hello Curl Jelly, 200ml
Original Source I’m Plant Based Body Wash
New 96% natural origin body washes and hand washes from vegan and cruelty-free brand Original Source. Packed full of plant-based good stuff and consciously sourced natural ingredients to stimulate your skin and senses for a fresh, sensorial experience.
Now in store:
Original Source Lavender & Rosemary Body Wash, 335ml
Original Source Lemongrass & Orange Body Wash, 335ml
Original Source Lavender & Rosemary Hand Wash, 335ml
Original Source Lemongrass & Orange Hand Wash, 335ml
Fushi create vegan, cruelty-free ethically sourced health and beauty products in their London workshop, combining hand-blended, fresh and cold-pressed organic oils and herbs from this season’s harvest.
Born in 2008, Fushi meaning ‘eternal life’, began with the combined cultural heritage of Rannesh Jansari and Ria Pattni and from Ayurvedic family recipes handed down by their grandparents, who blended oils and infused herbs to create natural remedies.
Staying true to our values and supporting developing communities, global farmers and growers, helps us provide sustainable ingredients for award-winning products that enhance the wellbeing of our customers.
In store now:
Fushi Shea Butter Cream, 40ml
Fushi Hydra Intense Lip Balm, 10ml
Fushi Organic Rosehip Seed Oil, 50ml
Fushi Really Good Cellulite Oil, 100ml
Fushi Argan & Amalaki Shampoo, 230ml
Fushi Argan & Amalaki Conditioner, 230ml
Fushi Organic Argan Oil, 50ml
Fushi Really Good Hair Oil, 100ml
Natracare Period Care
Natracare is a range of organic, natural, plastic-free tampons, pads and liners, that are certified vegan, cruelty-free, perfume-free and chlorine-free!
Natracare was created as a campaign to shake up the menstrual products industry and provide viable eco-friendly alternatives for periods. Susie, their founder and owner is an eco-warrior, a pioneer, and developed the world’s first brand of organic and natural period products in 1989.
In the 1980s I learnt about the dangers of dioxin pollution and the damaging impact of plastics. I was appalled to find my period products contained all these ingredients, and no natural disposable option existed. My immediate response was to research and develop an alternative that actually respected our bodies and our planet.
Every year Natracare proudly donate 1% of their turnover to environmental causes as members of 1% for the Plant. This means they partner with non-profits and charities to help give back to our Earth.
Now in store:
Natracare Applicator Tampons Regular, 16 Pack
Natracare Applicator Tampons Super, 16 Pack
Natracare Ultra Extra Pads Normal, 12 Pack
Natracare Ultra Extra Pads Super, 10 Pack
Natracare Natural Panty Liners, 30 Pack
Natracare Dry & Light Pads, 20 Pack
Natracare Dry & Light Plus Pads, 16 Pack
Natracare Ultra Extra Pads Long, 8 Pack
Colgate Link Manual Toothbrush
Introducing Colgate Link Manual Toothbrush, the manual toothbrush with replaceable heads! A long-lasting aluminium handle that you can reuse as long as you like, paired with either Deep Clean or Whitening Advanced Cleaning brush heads to suit your needs. Choosing one of these brushes could mean you use up to 80% less plastic than with a regular manual toothbrush.
Colgate® RecyClean Medium Toothbrush
This eco-friendly toothbrush has a handle made from 100% recycled plastic and has 100% plant-based nylon bristles and comes in recyclable cardboard packaging.
Shampoo and Conditioner refills
You can now buy your favourite brands with a refillable aluminium bottle to help reduce plastic use.
Choose from Aussie, Pantene and Head & Shoulders.
Aussie Miracle Moist Shampoo Reusable Bottle, 430ml
Aussie Miracle Moist Shampoo Refill, 480ml
Pantene Repair & Care Shampoo Reusable Bottle Repair, 430ml
Pantene Repair & Care Shampoo Refill, 480ml
Head & Shoulders Classic Shampoo Reusable Bottle, 430ml
Head & Shoulders Classic Refill, 480ml