Privacy & Cookies Policy (Customer Promise)

Your personal privacy is of the utmost importance to us at Booths. In every decision we make, we consider the impact on your personal privacy, being information directly identifying you (your “Personal Information”) as provided under applicable law, and only seek to process your Personal Information where necessary, either to serve our legitimate business interests or to provide you with a service that you have expressly requested.

This Privacy Policy discloses how we at Booths collect, process, share and secure information gathered from you whilst (i) using the Booths card and (ii) browsing the Booths websites.

© 2017 E.H.Booth & Co Ltd. All rights reserved.

What this Policy covers

The data controller is EH Booths Ltd. (referred to in this policy as “we” or “us”).

We are committed to doing the right thing when it comes to how we collect, use and protect your personal data. That’s why we’ve developed this privacy and cookies policy (“Policy”), which:

  • sets out the types of personal data that we collect
  • explains how and why we collect and use your personal data
  • explains when and why we will share personal data within Booths and with other organisations
  • explains the rights and choices you have when it comes to your personal data

This Policy applies to you if you use our services (referred to in this Policy as “our Services”). Using our Services means:

  • shopping with us over the phone, or online
  • using any of the websites or mobile applications where this Policy is posted
  • being a member of the Booths Card loyalty scheme
  • completing our customer satisfaction survey including entering the associated prize draw
  • contacting us (or if we contact you) about our Services.

Our Websites or Mobile Apps may contain links to other websites operated by other organisations that have their own privacy policies. Please make sure you read the terms and conditions and privacy policy carefully before providing any personal data on a website as we do not accept any responsibility or liability for websites of other organisations.

Information Collected and Processed

When you register for our Services, you may provide us with:

  • Your personal details, including your postal address, email addresses, phone numbers and date of birth and title
  • Your account login details, such as your username and the password that you have chosen

When you shop with us online or browse our Websites or use our Mobile Apps, we may collect:

  • Your personal details, including your postal and billing addresses, email addresses, phone numbers and date of birth and title
  • Information about your online purchases (for example, what you have bought, when and where you bought it and how you paid for it)
  • Information about your online browsing behaviour on our Websites and Mobile Apps and information about when you click on one of our adverts (including those shown on other organisations’ websites)
  • Information about any devices you have used to access our Services (including the make, model and operating system, IP address, browser type and mobile device identifiers)

When you use Booths Card to shop with us we may collect:

  • Your personal details, including your postal address, email addresses, phone numbers and date of birth and title
  • Transaction information (for example, what you have bought, when and where you bought it and how you paid for it – used to record your transactions and provide you with an electronic receipt)
  • Booths Card identification number – used as a reference number to identify your transactions and provide you with electronic receipts and to provide you with Booths card benefits;
  • Other Personal Information that you provide whilst communicating with us from time to time.

When you contact us or we contact you or you take part in promotions, competitions, surveys or questionnaires about our Services, we may collect:

  • Personal data you provide about yourself anytime you contact us about our Services (for example, your name, username and contact details), including by phone, email or post or when you speak with us through social media
  • Details of the emails and other digital communications we send to you that you open, including any links in them that you click on
  • Your feedback and contributions to customer surveys and questionnaires

When you register your interest in taking part in customer research at Booths we will collect:

  • Personal data you provide when registering (for example, your name, contact details, Booths Card number)
  • Your feedback and contributions to customer research through focus groups, assisted shops, online communities, surveys and questionnaires
  • We will use your personal data to contact you and invite you to participate in  customer research projects  that may be of interest to you based on the profile

Other sources of personal data

  • We may also use personal data from other sources, such as specialist companies that supply information, online media channels, our Retail Partners and public registers. For example, this other personal data helps us to review and improve the accuracy of the data we hold and improve and measure the effectiveness of our marketing communications, including online advertising.

How and why we use personal data

Personalise your experience & communicate with you

At Booths, we love to keep you up to date with the latest news, offers, products and services. We do this in various ways, including but not limited to email, post, SMS, phone and advertising.

When you opt in to receive marketing communications from Booths, you give your consent for Booths or a chosen third party to contact you about products and services from Booths which we consider may be of interest to you.

If you wish to opt out of marketing communications from Booths simply follow the details and links provided, alternatively change your opt in preference on your Booths account page or contact our customer service team on 0800 221 8086.

Please note; unsubscribing from Booths marketing emails does not unsubscribe you from transactional based communications.

Managing your Booths Card account

If you are a Booths Cardholder you give your consent for Booths to analyse your customer records and purchase history. The information we collect and store relating to you is primarily used to help us provide and improve our services for you.

We may use your data, or permit chosen third parties to use your data, so that you can be provided with information about products and services which we consider may be of interest to you.

If you wish to opt out of marketing communications from Booths simply follow the details and links provided, alternatively change your opt in preference on your Booths account page or contact our customer service team on 0800 221 8086.

We may share aggregated, non-personally identifiable information with third parties for industry analysis, demographic profiling and other purposes. Any aggregated information shared in these contexts will not contain your Personal Information. Website

Whilst using our Website(s), you are provided with a web portal to access Booths as described above. You are also able to communicate with us via email. When so doing, we will collect and process your email address in order to process your enquiries, respond to your requests and improve our services.

Booths may store or process personal data submitted voluntarily by visitors. By submitting personal data the visitor consents to the use of that data for the purpose of sending the visitor answers, news messages and/or other information, whether or not on a regular basis. If you do not want your personal data to be stored or processed, please do not submit it to us.

Any communication or material you transmit to this site or the webmaster will be treated as non-confidential and non-proprietary. Included without limitation in the non-confidential and non-proprietary materials transmitted to this website are suggestions, ideas and comments. Booths is entitled to unrestricted use of any communication or material transmitted to this website, for any purpose whatsoever, commercial or otherwise, without compensation to the provider of the submission.

Cookies, Web Beacons & Log Data

In order for the Website(s) to function, we will need to place cookies and web beacons on your computer.

  • Cookies are alphanumeric identifiers in the form of text files that are inserted and stored by your web browser on your computer’s hard drive. We may occasionally send one or more cookies to your computer to uniquely identify your browser which enables us to improve our service and gather anonymous information about you at an aggregate level. All computers have the ability to decline cookies, achieved by activating the setting on your browser. Please note that should you choose to disable cookies the full functionality of our service may be impaired.
  • Web beacons are images embedded in a webpage or email for the purpose of measuring and analysing site usage and activity.
  • Whenever you visit our websites our servers automatically record the information that your browser sends. These server logs may include information such as your computer’s IP address, browser type, the date/time of your request, the webpage you visited before you came to Booths sites or other statistics. This information may be used to analyse and improve Booths websites.

Your Data Subject Rights

Applicable European data protection law affords you certain rights in regards to the Personal Information that we hold about you. Namely, you have the right to:

  • ask us to cease marketing communications at any time (Opt out)
  • ask us not to process your Personal Information for marketing purposes at any time
  • have any inaccuracies in the Personal Information held about you corrected
  • ask us to delete your account permanently
  • access a copy of the information we hold about you

We will make all reasonable efforts to comply with your requests except where we are not permitted or required to do so under applicable law. Requests are free of charge; however we reserve the right to charge a minimal fee to cover administrative costs should we consider any request to be excessive, unfounded or unreasonable.

We want to make sure that the personal information we hold about you is accurate and up to date. If any of the details are incorrect, please let us know and we will amend them.

Storage, Retention and Disclosure of Personal Information.

  • Storage of Personal Information
    • Personal Information collected by Booths may be stored and processed in the United Kingdom.
  • Retention of Personal Information
    • Booths will retain your Personal Information only for as long as necessary to fulfill the notified purpose(s) for which it was collected and to comply with applicable laws.
    • Your consent to the use of your Personal Information for such purposes(s) remains valid after termination of Booths relationship with you to the extent permitted by applicable law so long as you do not request otherwise.


Booths takes measures to maintain the confidentiality of your Personal Information and protect it from unlawful disclosure by using industry standard practices such as firewalls and data encryption, and we enforce physical access controls to our buildings and files to keep this data safe.

  • We protect the security of your information while it is being transmitted by encrypting it using Secure Sockets Layer (SSL).
  • We enforce physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personal data. We may occasionally ask for proof of identity before we share your personal data with you.
  • We will reveal only the last four digits of your credit card number when confirming an order.

However, whilst we take appropriate technical and organisational measures to safeguard your personal data, please note that we cannot guarantee the security of any personal data that you transfer over the internet to us.

The personal data that we collect from you may be transferred to, and stored at, a destination outside of Booths. It may also be processed by companies operating outside the EEA who work for us or for one of our service providers. We will put in place appropriate protection to make sure your personal data remains adequately protected and is treated in line with this Policy.

We restrict access to your Personal Information, only providing access to individuals that require it in order to operate, process, develop or improve Booths Services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

Your Personal Security

When creating an account for Booths card, please take care to keep any username, password and/or other identification information confidential, and do not disclose or share this information with anyone. Where you do disclose such information, you are solely responsible for all activities undertaken on your Booths card account.

External Service Providers

We may employ third party companies and individuals to facilitate Booths, to perform Website related services and to assist us in the analysis of Website usage.

These third parties may have access to your Personal Information only to perform these tasks on our behalf and they are obligated through contract not to use your Personal Information for any other purpose or to disclose your Personal Information to any third party without our express consent.

Changes to this Privacy Policy

This Privacy Policy, together with our terms of use, may change from time to time. We will update any changes to this Privacy Policy here, and, if the changes are deemed significant, we will provide a more prominent notice to you either by email or similar.

Contacting Booths

If you have any questions about these conditions or your use of the website, please contact Booths Customer Care Department.

  • By mail: Customer Care Department, EH Booths Ltd, Booths Central Office, Longridge Road, Ribbleton, Preston, PR2 5BX
  • By phone: 0800 221 8086 (Mon-Fri 9am-5pm)
  • By email:

If you would like to see the personal data we hold about you (a Subject Access Request) please write to: Subject Access Requests, EH Booths Ltd, Booths Central Office, Longridge Road, Ribbleton, Preston, PR2 5BX