DBA Design Effectiveness Awards for Booths Own Brand

Written on March 2nd, 2017

DBA Awards

We’re very pleased to have won two coveted design awards for our Booths brand ranges at the DBA Design Effectiveness Awards 2017. Dominating the ‘Food and Drug Retailers’ category, we were awarded gold for our redeveloped Booths brand, and silver for our tongue-in-cheek slogan bags.

The awards recognise the very best examples of design which have had a tangible and measurable effect upon business success; both redeveloped ranges resulted in a sharp increase in sales. The Booths brand range and slogan bags were redesigned in partnership with long term creative partners Smith & Village. Julie Mills, Marketing Director said,

“We are delighted to see the Booths brand recognised at these esteemed awards. We have placed great emphasis on re-invigorating our Booths brand in the last two years and our customers have loved the new ranges. The great sales we have enjoyed since developing the Booths brand show that our customers trust Booths brand to be synonymous with excellence, provenance and value, and are choosing our products over other household names.”

Explaining the design process behind Booths’ slogan bags, Julie said

“The Booths slogan bags, which were developed in response to 2015’s plastic bag legislation, serve as a witty and irreverent way to underscore the uniqueness of the Booths brand. The bags work as a “nod and a wink” to Booths shoppers. They’re fun, clever and collectable and a welcome support for our beloved brand.”