James Chocolates

Written on April 4th, 2014

Want to taste some of the most delicious and unusual Easter chocolates we’ve found? Then time your shop carefully. Between 11am and 3pm on Saturday 12th April in selected stores*, we’ll be cracking open Easter eggs and seasonal treats from James Chocolates for everyone to try.

Based in a small village near Shepton Mallet in Somerset, James Chocolates is the brainchild of former biology student, DJ and deli staffer James Hutchins. He jokes that he’s been able to use his experimenting and mixing skills in his chocolates (he started making them by hand in 1995), and his offbeat combinations taste as lively as they look. The range of eggs includes three twists on retro soft drink flavours, such as a fizzy cherryade egg with cherry and popping candy and bold, simple chocolate decoration, as well as a Sunny Side Up egg made with thick salted caramel chocolate, and smaller smiley face eggs in milk and white chocolate, complete with a sweetie hairstyle.

In a nod to their country roots, James also have a collection of Somerset beasties (choose from hand-decorated West Country cows, a litter of piglets or honeycomb bees), as well as honeycomb chunks covered in chocolate. They’re the perfect bite-size addition to a garden treat hunt, and the signature thick chocolate will hold up well in the event of spring sunshine.

We know how much our customers like to try seasonal food and meet our suppliers, so James aren’t the only ones to be showing off their great products over Easter. In selected stores on April 12th and 13th, and again on Good Friday and Easter Saturday, we’ll be holding seasonal tastings between 11am and 3pm. You’ll discover hot cross buns, simnel cake, cooked meats and fish, soft drinks and Hawkshead’s Windermere Pale ale, all ready to try, buy and take home to make Easter extra special.

* Easter tastings at selected stores only and while stocks last. Excludes Ansdell, Hesketh Bank, Milnthorpe, Longridge, Normoss, Lane Ends and Torrisholme.