Support Your Local Fish Supplier

Written on May 20th, 2020

Our fantastic local fish supplier My Fish Company needs your support! The closure of the restaurants, hotels, pubs and cafes they’d usually supply has had a huge impact on their business. We’d like to encourage you to visit our fish counter when you’re in store for some of their fabulous fish and seafood, to help us to support them. We have weekly promotions coming to our fish counters, as well as plenty of tasty recipe ideas to inspire you. Pictured is Gary Apps from My Fish Company, who works closely with us and our teams to bring you the freshest fish possible.

Who Are My Fish Company?

The fish on our counters is sourced from one of the few local, independent, family-run wholesale fish and seafood suppliers in the North West of England, My Fish Company. Based in Fleetwood with its strong history in the fishing industry, they’re able to deliver the freshest quality produce to us for our customers day in, day out.

Predominantly sourced in UK waters by UK vessels with strong connections in Shetland, Scrabster, Peterhead, Brixham and Newlyn. They source white fish from well-managed fisheries in Iceland and Norway. Fresh, sustainably sourced fish is all that they know and all that they supply to Booths. Gary Apps from My Fish works closely with us in-house to pass on his expertise and train our fish counter colleagues to the highest standards.

Upcoming Fish Offers

All of these promotions are funded by Booths, not My Fish Company. Subject to change, correct at time of publication. All offer dates are 2020. While stocks last.

From The Fish Counter

Thursday 21st May 2020 – Sunday 24th May
Cod Fillets Was £19/kg Now £10/kg
Oak Smoked Haddock Fillets Was £19/kg Now £10/kg

Thursday 21st May – 10th June
Freshly Prepared in store Lemon and Pepper Salmon Kebabs 2 for £3

Thursday 28th May – Sunday 31st May
Scottish Salmon Fillets Was £20/kg Now £15/kg
Haddock Fillets Was £20.50/kg Now £10.25/kg

Thursday 4th June – Sunday 7th June
Chalk Stream Trout Was £22/kg Now £14/kg
Hake Fillets Half Price Was £20/kg Now £10/kg

From The Freezers

Friday 22nd May – 11th June
Raw Frozen Shelled Tiger Prawn Tails 1kg Was £15 Now £9

What To Make

Some of our favourite fish recipes:

Take a look at our counter video below to see Gary Apps from My Fish Company talking about what he knows best – high quality fish.