The fish on our counters is sourced from one of the few local, independent, family-run wholesale fish and seafood suppliers in the North West of England, My Fish Company.
Based in Fleetwood with its strong history in the fishing industry, they’re able to deliver the freshest quality produce to us for our customers day in, day out.
Predominantly sourced in UK waters by UK vessels with strong connections in Shetland, Scrabster, Peterhead, Brixham and Newlyn. They source white fish from well-managed fisheries in Iceland and Norway. Fresh, sustainably source fish is all that they know and all that they supply to Booths,
They work in-house with us to train our fish counter colleagues to the higest standards. Take a look at our counter video below to see Gary Apps from My Fish Company talking about what he knows best – high quality fish.
Our counters in store are an important part of Booths; stocked with fresh, local produce we have developed great partnerships with our suppliers, complemented by our in store colleagues’ specialist knowledge.
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